More Bang for Your Buck
August 16, 2017
If you’re like most people, you love getting free stuff. Samples and promotional items seem to attract people in a way a sale item cannot. Now, it isn’t exactly feasible for every company to start giving away products for free. In this case, the next best thing is to implement a value-add program. A value-add program lets you give your customers a little “somethin’ extra” when they purchase a featured product.
Let’s take the example of rum. Lots of people love to mix their drinks, and one of the most popular ways to mix rum is with coke. For a rum retailer, it would be wise to attach a small can of coke to their bottles. This “freebie” gives your customer more of an incentive to buy your product.
At Dana, we specialize in creating packaging that allows retailers to add on a variety of different products. We offer custom clear folding boxes, printed boxes that can feature your logo, thermoforming, and blister packs. Contact us today to find our more!
Doggone Good Sale
August 7, 2017
We know ‘em, we love ‘em, and we can’t live without ‘em. What are we talking about? Pets, of course! From the soft and fluffy to the hard and scaly, pets are a very popular feature in North American households. According to Statistics Canada, a whopping 7.5 million households own a pet. This equates to 57% of all households in Canada.
As animal rights continue to develop, so does our understanding of our relationship with animals. It has become increasingly more common to refer to your dog as your “child”, or your cat as a “member of the family”. This sentiment has led people to spoil and dote on their pets accordingly. Did you know that in the US, pet care sales topped $60 billion dollars last year? Supermarket News reports that this means the pet care category ranked number 1 in total sales out of 265 categories sold in supermarkets, drugstores, mass market retailers, military, commissaries, and select club and dollar retail chains.
So what does this mean for retailers? The pet shopper should be considered one of the most valuable customers. With such a large effect on the overall sales in the store, it is imperative for stores with pet care categories to make these shoppers the priority. One of the easiest and most effective ways to do this is to implement a shelf signage program. Shelf signage immediately catches the customer’s attention and relays your message to them.
Shoppers, no matter the category, place convenience above all else when it comes to decision making. If you have a product on sale, don’t frustrate your customers by hiding it on the shelf. Let them know where it is right away with a shelf talker. Have you got organic or grain free pet food? Let it be known with a shelf talker. Did you just start carrying the latest and greatest pet toys? Tell everyone with –you guessed it– a shelf talker! If you want to increase sales and decrease labour, contact Dana today to find out how we can help you!
Let’s Hear it For Mondays
July 31, 2017
If you’re like most people, Mondays aren’t exactly your favourite day of the week. After a relaxing weekend, Monday is first in line to remind you how much you hate the sound of your alarm clock. In fact, did you know that Mondays are scientifically proven to suck? According to The Telegraph, the average office worker won’t crack a smile until 11:16am on a Monday. Additionally, 50% of people will show up late to work. And guess how many hours of productivity we’ll have? 3 ½ hours. Yup, that’s it. So, if you’re feeling like your Monday is dragging on and on, take heart knowing that you’re not the only one.
Now, although Monday isn’t the greatest day of the week, sometimes it comes through for us. Like the upcoming Monday! This is because it’s a long weekend in Canada. And we all know that long weekends are the perfect time to plan mini-vacations, take a trip up to the cottage, or just stay home and unwind.
In the retail world, this is the perfect time to implement specials or sales. This is because for many people, shopping is a leisure activity. With more time on their hands during a long weekend, chances are that customers will be out and about browsing the aisles. This is a great opportunity to exercise the efficacy of a signage program. Just place a few of our Dana shelf talkers in your store, and watch the sales rise. Think of a shelf talker like a silent salesperson, but without the cost and labour! Dana Industries is a one-stop shop for all your retail needs, and we are committed to providing you with the best retail experience. Contact us today to find out more!
The Future is Calling
July 25, 2017
Let’s take a walk down memory lane. Who remembers hearing the phone ring at home and racing to be the first one to pick it up because there was only one in the entire house? How about walking around and around in a circle while talking on the phone because it was plugged into the wall? Better yet, does anyone remember not being able to use the phone and the internet at the same time? Yeesh. Thankfully, those days are over. Technology is leaps and bounds ahead of what it used to be, and in such a short amount of time too.
Nowadays, it seems as though our smartphones aren’t just phones anymore. With an app for nearly anything you can dream of, our phones are indispensable pieces of technology programmed to help us manage our entire lives. If you’ve ever had a mini heart attack after misplacing your phone, you’ll know what we mean. Because technology has so much to offer and is always evolving, industries are always trying to keep on the cutting edge.
Here at Dana, we are pleased to offer the very latest in retail technology. Coupled with smartphone integration, our digital solutions ensure the best retail experience for the customer as well as the retailer. Thanks to our partnership with Fidget™, we are able to combine the advertising effectiveness of a shelf talker with the web-enabled technology of a beacon. Based on proximity marketing, you can easily and effectively reach out to your customers.
Have you got customers checking out your produce selection? Send them a coupon on their smartphone! Is your dairy section not getting as much attention as you want it to? Why not send out a recipe to your customers as they walk by? The best part of all this is that Dana Industries will take care of the implementation and maintenance of your digital solutions. That’s right, leave the hard part to us. All you need to do is pick up your phone and let us help you create the best possible digital solution for your store.