May 24, 2017
This weekend, our friends down south will be celebrating a holiday long weekend. This is because in the US, the last Monday in May is Memorial Day. On this day, Americans honour the men and women who have died while serving in the US military.
Traditionally, Memorial Day is celebrated through parades, visits to cemeteries, family gatherings, and parties. This day also unofficially marks the start of the summer season.
For those long weekend BBQ’s, retailers will want to keep in mind highlighting in-store sales and specials. If you’re looking for an easy, cost-effective way to point out great products, a shelf talker is your best solution. Our shelf talkers are a successfully proven visual tool that alerts your customers to special items.
If you want a small, labour saving, and economical way to help guide your customers down the aisle, contact Dana today for more information!
Something for Mother
May 8, 2017
This Sunday is Mother’s Day; a celebration honouring mothers and their influence on society. Mothers are truly special, and on Mother’s Day we want to make our mothers feel like queens (not that we shouldn’t be doing this every day!). This year, Mother’s Day spending is predicted to reach a record high – the highest in 12 years, in fact. According to the National Retail Federation, total spending is estimated to reach $23.6 billion, with an average of $186.39 spent per customer.
Traditional Mother’s Day gifts include flowers, clothing, and jewelry. If you’re a retailer, you’ll know that these items will be in demand over the next few days. What’s the best way to help these products fly off the shelves? A Dana Dimensional™, of course!
Capture customer attention from all sides with a 3-D visual of your message. They are attached directly to the data strip and dangle off the edge of the shelf; instantly catching the eye and drawing in the customer. They are all custom made and can display anything from a logo to a QR code. Contact Dana today for more information!
Feliz Cinco de Mayo!
May 1, 2017
On May 5th, Mexicans will be celebrating Cinco de Mayo. Contrary to what some may believe, this is not Mexico’s Independence Day. Cinco de Mayo celebrates the Mexican army’s victory over French forces at the Battle of Puebla on May 5th, 1862. This was a HUGE deal because the Mexican army was greatly outnumbered, and significantly less well-equipped than the French forces (who at that time, had not been defeated in almost 50 years).
As Cinco de Mayo grew in popularity, it evolved from a historically significant occasion to a broader celebration of Mexican culture and heritage. Nowadays, this event is celebrated not only in Mexico, but in the United States, Canada, and several other countries around the world.
If you’re a retailer, now is the time to start pointing out your Mexican products. Customers taking part in Cinco de Mayo will be looking to purchase authentic Mexican items, whether it be a spicy sauce for their BBQ’s or a six pack of Mexican beer. What customers WON’T want to look at is the label of Every. Single. Product. Who’s got the time or patience to squint at dozens of labels to find out if the product is authentic?
Why not save your customers some time and grief by highlighting your Mexican products with a shelf talker featuring a Mexican flag? This is a quick and easy way to point out goods to your customers, and from down the aisle too! Our shelf talkers can be customized to your liking, and can feature international phrases or English translations, ensuring that your customers can easily find what they are looking for. They attach easily to the data strip, and our patented Integra Bend™ and RaiserBak Lok™ ensure that the shelf talker never loses its grip or integrity, meaning that you can use our shelf talkers year after year!
For more information on shelf talkers and signage, contact Dana today!
Want to Grow Your Signage Program?
April 24, 2017
So, it’s April. If you’ve been procrastinating on your Spring lawn care, you might have noticed that your brown grass and bare flowerbeds are looking a little too shabby, especially since the Spring sunshine is making everything else look green and gorgeous. Luckily, you’re not without options. Garden stores and large retailers are full of lawn care products at this time of year.
Every garden retailer knows that one of the best ways to attract green-thumbed customers is to take their displays to the great outdoors. Pots upon pots of colourful flowers, miniature trees, and plants neatly laid out in the sunshine is a surefire way to get people thinking about growing their own plots. In order to ensure a seamless transition from indoor shelf to outdoor display, retailers must guarantee an easy customer experience.
Mislabeled products, or worse, products with no label are definitely NOT part of an easy experience. Regular indoor store signage isn’t durable enough to withstand the elements, and frequently replacing damaged signage is quite a drain on the wallet. Dana Wet Walls™ are specifically manufactured for outdoor use. UV safe material virtually eliminates yellowing, is heat sealed on three sides to prevent moisture from seeping in, and topped with the patented Dana return for ease of interchangeability of product/price point – also available with bottom zippered closure.
If you’re interested in cost-effective and virtually maintenance-free outdoor signage, contact Dana today to find out more about Dana Wet Walls™!
April 18, 2017
In recent years, the issue of climate change has been brought to the forefront of global affairs. This is because increasing global temperatures bring on a range of health risks, from changing patterns of infectious diseases to harsher weather extremes. One of the main driving forces behind climate change is human activity. That’s right – the way that we live our lives is rapidly affecting our planet for the worse. According to the WHO, the burning of fossil fuels has increased atmospheric CO2 by more than 30% since pre-industrial times. Yikes.
Because of these environmental concerns, there has been a demand for cleaner, greener, and more sustainable products. What exactly is a green product? iSustainableEarth describes them as products that are:
– Energy efficient, durable, and low maintenance
– Free of Ozone depleting chemicals, toxic compounds, and don’t produce toxic by-products
– Often made of recycled materials or content from renewable or sustainable sources
– Obtained from local manufacturers or resources
– Biodegradable or easily reused either in part or as a whole
Consumers want to make informed and environmentally-conscious decisions, and it is good business practice for retailers to cater to consumer demand. Contrary to popular belief, eco-minded consumers are not a niche minority. In fact, they make up a large part of the retail market.
Since Earth Day is right around the corner, people will be looking for greener alternatives to their everyday purchases. If you stock green products in your store, let it be known! At Dana, we have a wide range of tools available to highlight your product range.
If you’ve got a particular brand you’d like to feature, a green-themed shelf talker is the way to go! Have you set up a display for Earth Day? Why not complete it with a pre-printed sign holder! If you’ve stocked an entire shelf with eco-friendly products, then it sounds like a green shelf blade is just the ticket! Not only does shelf signage promote an easy experience for the shopper, it also highlights your commitment to a healthy planet. Contact Dana today to find out how to implement your own shelf signage program!
April 10, 2017
Has anyone else noticed that most holidays incorporate chocolate or sweets in some form? If your New Year’s Resolutions involved healthy eating, you’ve probably noticed as well! Because we’re nearing Easter, grocery stores are stocked full of chocolate eggs and seasonal candies. Normally celebrated on a Sunday, Easter is one of the most important Christian holidays. Easter customs include Easter egg hunts, chocolate Easter bunnies, parades, and feasts.
Because Easter traditions are so widely celebrated, retailers will want to make sure to stock Easter products in preparation for the holiday. While chocolate is sure to sell (who can resist those little eggs?), customers will also be shopping for products for their big Easter dinners: traditional Sunday roasts with all the fixings, complete with Easter cakes and breads.
If you’re featuring promotional Easter sales in your store, let your customers know with a customized shelf talker. If you’re feeling especially festive, use Easter egg shaped designs to highlight seasonal products. Have you thought about implementing beacon technology in your store? With our Fidget™ enabled shelf talkers, you can interact with your customers through their mobile phones. Make a game out of it and send your customers on an in-store egg hunt with your shelf talkers! Culminate it with a coupon code or gift for an extra special Easter surprise.
However you decide to advertise, Dana has the right solution for you. Contact us today to find out more about our products. We wish you a safe and happy Easter!
Take a Byte out of the Future
April 3, 2017
In an increasingly technological world, it isn’t uncommon to see new digital features in places that we wouldn’t normally expect. For example, a GPS-enabled water bottle or a temperature-regulating coffee mug. Products like these enhance the user experience and simplify everyday life.
In the retail world, it is imperative for customers to feel engaged to have a positive shopping experience. Digital shelf devices are both attractive and interactive for the customer. As part of our Dana Total Retail Solutions™, we now offer several different digital solutions for retailers.
Is shopping a necessary chore for you? Are the aisles boring and monotonous? Why not watch TV while you’re at it! Dana Shelf Video Strips attach to store shelves and can be placed either horizontally or vertically. They are available with 4 or up to 12 screens, and can be programmed to play short videos or advertisements of your choosing.
Are shelf talkers more your style? Dana has a digital solution for that too! Thanks to our partnership with Fidget™, we are able to combine the advertising effectiveness of a shelf talker with the web-enabled technology of a beacon. Based on proximity marketing, you can easily and effectively reach out to your customers.
If you want to take customer interaction to the next level, why not consider implementing Dana Tablets in your store? Included with our tablets is easily programmable software which will allow you to customize your tablet to your liking. Include a video that describes your product, or a scannable coupon code. Make it extra fun with an interactive quiz with a small prize at the end!
Here at Dana, we recognize that staying at the forefront of retail technology ensures a positive retail experience for both the customer and the company. Because of this, we make sure that the implementation and maintenance of our digital solutions is as easy and stress free as possible. Contact us today for more information about our digital technologies and our full product line!