Something Spooky This Way Comes
October 25, 2017
Lions and tigers and bears, oh my! We’re not talking about the yellow brick road, folks. We’re talking about Halloween! In just a few short days, kids dressed in every costume imaginable will be scampering around neighbourhoods all over the country. And of course, it wouldn’t be Halloween without candy! At this time of the year, households buy lots of little treats to give out to the children that go trick-or-treating. But the shopping doesn’t stop there; costumes, decorations, and party supplies are just a few of the things that customers are looking for as well.
As with any kind of seasonal merchandise, retailers have a small window in which they are able sell it. No one’s going to be buying inflatable pumpkins at Christmas, right? Because of this, it is incredibly important to advertise your seasonal merchandise in-store. And the best way to advertise in-store? Shelf signage!
Get your aisles Halloween ready with Halloween themed signage. Have you got a frightfully good deal? Point it out with a spooky shelf talker! Our shelf talkers can be produced in a variety of shapes – bats, pumpkins, witch hats, you name it. And because our shelf talkers are built to last, you can re-use them year after year and they won’t lose their shape.
If Halloween is wrapping up and you’ve still got loads of fun size candy bars – send them our way. Just kidding! Flag them with some clearance signage! A pre-printed sign holder or shelf talker with a “sale” or “clearance” message is a guaranteed way to draw customers to the products that you want highlighted.
If you’ve got seasonal merchandise that is just waiting to be flagged, call Dana today to find out how we can help!
Will That Be One Scoop or Two?
October 17, 2017
While the weather outside grows increasingly colder, people only have warm memories about their favourite summertime treat, ice cream. Most adults can fondly remember running after the neighbourhood ice cream truck – wasn’t that half the fun, anyway? But the love of ice cream doesn’t stop when kids grow up. It’s true that ice cream is a timeless dessert, enjoyed by the young and old alike. We’re all familiar with the classic ice cream flavours, (vanilla, chocolate, etc.) but consumer research is showing that our tastes are getting quite a bit more refined.
What do foie gras, blue cheese, and tequila have in common? You guessed it, they’re all ice cream flavours! While some of you can’t imagine trying a meat-flavoured ice cream, research shows that a significant portion of adults are willing to branch out and try non-traditional flavours. At the forefront of this research is the millennial consumer, with 49% of those surveyed stating that they would like to delve into uncommon varieties.
If ice cream retailers want to keep up with this frosty trend, it is important to advertise your products to the consumer. Let’s face it, if there’s a crème brulee ice cream being sold, most of us would want to know about it, right? A great way to do this is with a shelf talker. Here at Dana, our shelf talkers are made from clear rigid PVC, DIF -40 Freezer Grade material. This means that our shelf talkers won’t crack or lose their integrity when placed inside store freezers. Along with that, they are also printed with Vulcanized Inks™ to ensure that your message is vibrant and can be seen through the freezer glass.
If you’ve got a tried and true flavor like vanilla (aka the world’s most popular flavor), why not advertise that as well? Research shows that while mature consumers are more likely to stick with their old favourites when it comes to flavor, they are also more likely to opt for higher quality and natural versions of those. A shelf talker that advertises 100% local milk or old-fashioned production methods goes a long way with the 55+ crowd.
If you want to make your ice cream stand out from the rest, contact Dana today to find out how we can help!
Good Food, Great Price
October 4, 2017
Ah, Thanksgiving. Can you think of one reason why it ISN’T one of the greatest holidays? Food, family, friends, and did I mention food? Any holiday that revolves around eating plate after plate of deliciousness is alright in our books! Fittingly, Canadians eat a whole lot of turkey at this time. In 2010, 145.5 million kg of turkey was consumed at Thanksgiving. That works out to be 4kg per person in Canada!
Leading up to Thanksgiving, retailers advertise in full force. Even though the turkey is the star of the show, consumers have to shop for all the fixings as well; side dishes, wine, and desserts. With so much spending potential, stores want to ensure that customers do as much shopping as possible in their aisles.
One of the best ways to communicate with customers is through shelf signage. While everyone is running around getting last minute ingredients, the last thing your customers need is the added frustration of tracking down specials. If you’ve got a sale on, advertise it easily and effectively with a shelf talker. Because they attach directly to the shelf and stick out, shelf talkers immediately highlight products that would otherwise blend in.
Shelf talkers are re-usable, enhance the customer’s experience, communicate your message, and reduce the cost of labour in your stores. Can you think of a downside? Because we sure can’t! If you want to learn more about how shelf signage can increase your sales and decrease your costs, contact us today!
To Buy or Not to Buy
September 27, 2017
Grocery shopping. Some love it, some hate it, but for the majority of us, it is a necessary part of our lives. If you’re a planner, chances are that you’ve already browsed the weekly specials and have a list ready to take with you to the store. But did you know that 70% of grocery purchasing decisions are made in-store?
This means that the way the products are set up and advertised in-store is the main driving factor that influences sales. Let’s take a classic example; potato chips. Research proves that people that buy salty snacks will immediately think of something to wash it down with, and for this reason, stores place the soft drinks right next to them.
If your customers are shopping for cheese, a trendy sign that promotes a cracker pairing is a great way for retailers to cross-category merchandise. Have you got a sale on organic oatmeal? Place a sign nearby that advertises local berries – a great topping!
If you want to engage your customers and keep up with the latest shopping trends, Dana Industries can help you out. Our pre-printed sign holders are the perfect way to advertise your message. We print on sturdy PVC with our Vulcanized Inks™ which allows colours to pop and ensure that you grab your customer’s attention.
Contact Dana today for more information!
Wake Up and Shake Up Your Mornings
September 21, 2017
What’s your favourite breakfast food? Something sweet and crunchy? Or maybe you’re more of a bacon and eggs type? If you’re a millennial, chances are your breakfast preferences are decidedly different from tradition. This is because young adults are placing more emphasis on health and convenience than older generations.
Sugary cereals are proving to be less and less popular. As are breakfasts that take time to prepare. Instead, millennial shoppers are opting for grab-n-go options like Greek yogurt cups or breakfast bars. Because of an emphasis on health, high-protein low-sugar products are becoming the breakfast of choice for younger shoppers. As new breakfast options are introduced into stores, shelf space becomes valuable real estate.
If you’re a retailer, you know the value of having a product that stands out. With seemingly unlimited choices in the store, how do you make sure that YOUR product ends up in the shopping basket? With a shelf talker, of course! If convenience is the name of the game, what could be more convenient than highlighting your product for fast and effective results?
Is your product packed with protein? Let it be known with a shelf talker! Is your cereal bar made with whole grains? No added sugar? Our customizable shelf talkers will suit your every need. If you want to make your product stand out on the shelf, contact Dana today to find out how we can help you.
More Bang for Your Buck
August 16, 2017
If you’re like most people, you love getting free stuff. Samples and promotional items seem to attract people in a way a sale item cannot. Now, it isn’t exactly feasible for every company to start giving away products for free. In this case, the next best thing is to implement a value-add program. A value-add program lets you give your customers a little “somethin’ extra” when they purchase a featured product.
Let’s take the example of rum. Lots of people love to mix their drinks, and one of the most popular ways to mix rum is with coke. For a rum retailer, it would be wise to attach a small can of coke to their bottles. This “freebie” gives your customer more of an incentive to buy your product.
At Dana, we specialize in creating packaging that allows retailers to add on a variety of different products. We offer custom clear folding boxes, printed boxes that can feature your logo, thermoforming, and blister packs. Contact us today to find our more!
Doggone Good Sale
August 7, 2017
We know ‘em, we love ‘em, and we can’t live without ‘em. What are we talking about? Pets, of course! From the soft and fluffy to the hard and scaly, pets are a very popular feature in North American households. According to Statistics Canada, a whopping 7.5 million households own a pet. This equates to 57% of all households in Canada.
As animal rights continue to develop, so does our understanding of our relationship with animals. It has become increasingly more common to refer to your dog as your “child”, or your cat as a “member of the family”. This sentiment has led people to spoil and dote on their pets accordingly. Did you know that in the US, pet care sales topped $60 billion dollars last year? Supermarket News reports that this means the pet care category ranked number 1 in total sales out of 265 categories sold in supermarkets, drugstores, mass market retailers, military, commissaries, and select club and dollar retail chains.
So what does this mean for retailers? The pet shopper should be considered one of the most valuable customers. With such a large effect on the overall sales in the store, it is imperative for stores with pet care categories to make these shoppers the priority. One of the easiest and most effective ways to do this is to implement a shelf signage program. Shelf signage immediately catches the customer’s attention and relays your message to them.
Shoppers, no matter the category, place convenience above all else when it comes to decision making. If you have a product on sale, don’t frustrate your customers by hiding it on the shelf. Let them know where it is right away with a shelf talker. Have you got organic or grain free pet food? Let it be known with a shelf talker. Did you just start carrying the latest and greatest pet toys? Tell everyone with –you guessed it– a shelf talker! If you want to increase sales and decrease labour, contact Dana today to find out how we can help you!
Let’s Hear it For Mondays
July 31, 2017
If you’re like most people, Mondays aren’t exactly your favourite day of the week. After a relaxing weekend, Monday is first in line to remind you how much you hate the sound of your alarm clock. In fact, did you know that Mondays are scientifically proven to suck? According to The Telegraph, the average office worker won’t crack a smile until 11:16am on a Monday. Additionally, 50% of people will show up late to work. And guess how many hours of productivity we’ll have? 3 ½ hours. Yup, that’s it. So, if you’re feeling like your Monday is dragging on and on, take heart knowing that you’re not the only one.
Now, although Monday isn’t the greatest day of the week, sometimes it comes through for us. Like the upcoming Monday! This is because it’s a long weekend in Canada. And we all know that long weekends are the perfect time to plan mini-vacations, take a trip up to the cottage, or just stay home and unwind.
In the retail world, this is the perfect time to implement specials or sales. This is because for many people, shopping is a leisure activity. With more time on their hands during a long weekend, chances are that customers will be out and about browsing the aisles. This is a great opportunity to exercise the efficacy of a signage program. Just place a few of our Dana shelf talkers in your store, and watch the sales rise. Think of a shelf talker like a silent salesperson, but without the cost and labour! Dana Industries is a one-stop shop for all your retail needs, and we are committed to providing you with the best retail experience. Contact us today to find out more!
The Future is Calling
July 25, 2017
Let’s take a walk down memory lane. Who remembers hearing the phone ring at home and racing to be the first one to pick it up because there was only one in the entire house? How about walking around and around in a circle while talking on the phone because it was plugged into the wall? Better yet, does anyone remember not being able to use the phone and the internet at the same time? Yeesh. Thankfully, those days are over. Technology is leaps and bounds ahead of what it used to be, and in such a short amount of time too.
Nowadays, it seems as though our smartphones aren’t just phones anymore. With an app for nearly anything you can dream of, our phones are indispensable pieces of technology programmed to help us manage our entire lives. If you’ve ever had a mini heart attack after misplacing your phone, you’ll know what we mean. Because technology has so much to offer and is always evolving, industries are always trying to keep on the cutting edge.
Here at Dana, we are pleased to offer the very latest in retail technology. Coupled with smartphone integration, our digital solutions ensure the best retail experience for the customer as well as the retailer. Thanks to our partnership with Fidget™, we are able to combine the advertising effectiveness of a shelf talker with the web-enabled technology of a beacon. Based on proximity marketing, you can easily and effectively reach out to your customers.
Have you got customers checking out your produce selection? Send them a coupon on their smartphone! Is your dairy section not getting as much attention as you want it to? Why not send out a recipe to your customers as they walk by? The best part of all this is that Dana Industries will take care of the implementation and maintenance of your digital solutions. That’s right, leave the hard part to us. All you need to do is pick up your phone and let us help you create the best possible digital solution for your store.